Make Poverty History: Political Communication in Action

By Nicolas Sireau

PART I: INTRODUCTION Introduction A Short History of Make Poverty History PART II: THE PRODUCTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS Make Poverty History as Brand The Tension between Marketing and Campaigning Radical Outsiders, Moderate Insiders PART III: THE CONSUMPTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS Collective Beliefs on Global Poverty Audiences and the Economic Justice Frame Why People Attended the G8 Rally Celebrities and the Construction of Communications Conclusion

• Format: Paperback
• Language: English
• ISBN: 1349304476
• ISBN13: 9781349304479
• Release Date: January 2009
• Publisher: Palgrave MacMillan
• Length: 248 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"