Make America Meme Again: The Rhetoric of the Alt-Right

By Heather Suzanne Woods and Leslie A Hahner

Book Overview

Using the tools of rhetorical criticism, the authors detail how memetic persuasion operates, with a particular focus on the 2016 election of Donald J. Trump. Make America Meme Again reveals the rhetorical principles used to design Alt-right memes, outlining the myriad ways memes lure mainstream audiences to a number of extremist claims.

• Format: Paperback
• Language: English
• ISBN: 143318205X
• ISBN13: 9781433182051
• Release Date: May 2020
• Publisher: Peter Lang Inc., International Academic Publi
• Length: 258 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.4" x 5.0" x 7.7"