Major differences along the supply chain between B2B and B2C marketing with regard to "Fast-Moving-Consumer-Goods" (FMCG)

By Sebastian Meyer

Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: B-2-B Marketing, language: English, abstract: It is the objective of the present assignment to identify, to analyse and to evaluate the major differences along the supply chain between business-to-business (B2B) and business-to-consumer (B2C) marketing. In particular, organisations which are involved in the manufacture and retailing of fast moving consumer goods (FMCG) should be examined

• Format: Paperback
• Language: English
• ISBN: 363877029X
• ISBN13: 9783638770293
• Release Date: September 2007
• Publisher: Grin Verlag
• Length: 40 Pages
• Weight: 0.19 lbs.
• Dimensions: 0.1" x 7.0" x 10.0"