Magnetic: The Art and Science of Engagement

by Anne Bergeron and Beth Tuttle

Book Overview

Magnetic describes an institution with a powerful internal alignment and a compelling vision, allowing it to attract the critical resources for organizational success: talented and committed people; loyal and engaged audiences, donors, and stakeholders; a positive reputation and powerful goodwill; and the financial capital required to sustain programmatic excellence and growth. Authors Anne Bergeron and Beth Tuttle analyze six U.S, museums that embraced...

• Format: Paperback
• Language: English
• ISBN: 1933253835
• ISBN13: 9781933253831
• Release Date: April 2013
• Publisher: American Alliance of Museums Press
• Length: 224 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.6" x 6.6" x 8.9"