Magnetic Selling: Develop the Charm and Charisma That Attract Customers and Maximize Sales

by Robert W. Bly

"What is it that makes some sales professionals irresistible, while others can't even get their feet in the door? Successful salespeople have a magnetic attraction that draws prospects in, and makes... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0814472818
• ISBN13: 9780814472811
• Release Date: January 2006
• Publisher: AMACOM/American Management Association
• Length: 240 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.8" x 6.0" x 9.1"
• Age Range: 17 years and up
• Grade Range: Grade 12 and higher

Customer Reviews

Everything You Need To Know About Selling... For REAL

Alright... Let's roll. Firstly, this book cuts through the fat IMMEDIATELY! It begins with "How To Attract Sales Leads Like A Magnet" which among many golden nuggets of information reveals the better alternative to being a "salesman", let's face it newbies don't like the idea of selling... just the word itself brings images of slimey car dealers pushing a broken rusty vehicle down your throat while telling you it's just what you "need"... My next favourite portion of the book on page 32; "Qualify The Prospect by Asking Questions About M.A.D." This is BRILLIANT because through this lesson taught by Bob I've come up with a checklist which future clients MUST "pass" before they can work with me long term, in the past it used to be that I would work with any Tom, Dick or Harry, but now... NO WAY JOSE! This saves me lots of painful heart aches dealing with problematic clients and hands me only "dreamy" clients to work with... Finally, I want to talk about what's on page 99; Example quoted verbatim... --------------------------- What they say: I have a project. Could you send your information? What you hear: They want me. What they mean: They're gathering information. What to do: Send your info. Follow up in a week --------------------------- There are 3 more of these "insider" style communications and what they actually mean. You MUST check it out especially if you're just beginning to promote or products and services especially if you want to avoid taking things the wrong way. SIDENOTE: there are more tidbits like the ones on page 99, on page 143 onwards... CONCLUSION: It's best to get this book as a beginner because it saves you the heartache and trouble of "defeat" when you make mistakes, it also provides you sort of a cheat sheet to bypass common errors which takes months if not years to learn from. And I'd recommend this book for intermediate/top pro because it freshens your memory on what you should be doing and I'm expecting even the intermediates/top pro to learn a thing or two or more... from this book.