Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies

by Michael Farmer

The advertising industry has reached a critical, dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees--a recipe for disaster. Madison Avenue... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0996943382
• ISBN13: 9780996943383
• Release Date: February 2017
• Publisher: Lid Publishing
• Length: 221 Pages
• Weight: 0.70 lbs.
• Dimensions: 1.0" x 5.4" x 8.4"