Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies

By Michael Farmer

Book Overview

The advertising industry has reached a critical and dangerous point in its development - agencies destroy themselves by doing increased work for declining fees. So what are the logical consequences of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0986079308
• ISBN13: 9780986079306
• Release Date: September 2015
• Publisher: Lid Pub Inc
• Length: 200 Pages
• Weight: 1.02 lbs.
• Dimensions: 9.0" x 0.8" x 6.0"