Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business

by Michael Farmer

In August 2021, author Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independent " fly on the wall" observer to record the strategic and operational transformation of Huge. Baxter was Huge's fifth CEO in four years. Huge had had a history of slow growth, client churn and marginal profitability. This book is the riveting story of Huge's journey through its transformation,...

• Format: Paperback
• Language: English
• ISBN: 1911687646
• ISBN13: 9781911687641
• Release Date: July 2023
• Publisher: Lid Publishing
• Length: 256 Pages