M-Commerce

By Norman Sadeh

The first complete introduction to the technology and business issues surrounding m-commerce With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.

• Format: Paperback
• Language: English
• ISBN: 0471135852
• ISBN13: 9780471135852
• Release Date: April 2002
• Publisher: John Wiley &Sons
• Length: 272 Pages
• Weight: 1.05 lbs.
• Dimensions: 9.5" x 0.6" x 7.6"

Customer Reviews

A complete reference book for m-Commerce

I picked up M-Commerce as I was curious where the mobile computing market was going. From where I was standing, I see a lot of hype and was not particularly impressed with the early WAP based services. Although relatively brief, Dr. Sadeh have managed to provide a good overall description of the mobile computing market, past, present and future as well as presented simply and clearly the technologies involved, the problems that need to be overcome and the successful business models that have been employed. As a guide to mobile commerce and it's potential for profitable business growth, I would recommend it highly to executives and other interested parties who are either thinking of jumping on the bandwagon or figuring out how increase competitiveness by leveraging on it.

Good overview of M-Commerce technologies and service

Sadeh's "M-Commerce: Technologies, Services and Business Models" is an outstanding introduction to this, the next step in the e-business revolution.Sadeh's writing style is very simple to understand and follow and he does an outstanding job of relating the material to everyday life through good, real-life examples. He cites current m-commerce usage in Japan and Europe and relates how it could be used here at home. Among his prime examples are NTTDoComo's I-mode, Nordea's WAP as well as vendors such as Ericsson, Nokia, and AT & T. You also get a good grounding in the technology and history of the mobile industry as well as best practice business tips that industry innovators have used to gain their competitive advantage. Overall, this is a great look at the technologies behind m-commerce and the various types of services it can afford.Here is the listing of topics Sadeh addresses:1. The Buzz Behind M-Commerce: Proliferation of mobile devices, personalized and location-sensitive services, new usage scenarios, etc2. The M-Commerce Value Chain: Business models, content providers, aggregators, software vendors, equipment vendors, network operators3. The Transition to 3G: 2G technologies, 2.5G technologies, wireless architecture4. The Mobile Internet: TCP/IP on wired and mobile Internet, WAP architecture, WAP protocols5. Mobile Security and Payment: Cryptography, digital signature, certificate authorities, public and private key encryption6. M-Commerce Services: Information services, directory services, banking and trading, e-tailing, e-ticketing, entertainment, business applications7. Next-Gen M-Commerce: Personalized services, location-sensitive services, global positioning servicesOverall, this book is extremely easy to read and more importantly, a good learning tool. This book was used as the text for an m-commerce course I took during the fall of 2002. Whether you are studying this subject independently or whether you are an instructor looking to use this book for your course, you cannot go wrong with Sadeh's "M-Commerce: Technologies, Services and Business Models."Highly Recommended

Timely,practical,reliable

This book lives up to expectations. It presents the exciting and fast-moving "m-commerce revolution" comprehensively and with insight. Dr Sadeh covers the state of the art in m-commerce technology and business in clear, accessible prose, suitable for managers and technicians alike. I enjoyed this book a lot, and highly recommend it to everyone who wants to understand the future of mobile business.

An Excellent Resource

This book is a rarity: it is accessible for both technical and non-technical audiences. Dr. Sadeh has written a marvelous overview of M-Commerce. Especially insightful is the chapter on Next-Generation M-Commerce. The book is challenging in its scope and clear in its execution.I teach at a top ten engineering school and I plan on recommending this book to students and fellow faculty alike. I cannot recommend this book more highly.

Superb Introduction to Mobile Commerce

I don't write book recommendations too often but this truly is a must-read for those who want to understand mobile commerce. The author provides a splendid overview of this fast moving area, covering both technology and business issues. This is the perfect book for managers like myself who've been hearing bits and pieces about m-commerce but lack a more comprehensive overview of what's out there today, what works and what doesn't and where this entire area is likely headed in the years to come.The book is modular and well written with easy to understand sections on the underlying technologies (e.g. WAP, mobile security, 3G, LBS, etc.) and insightful discussions of key business issues (e.g. the changing role of mobile operators, profit sharing business models, the role of personalization and context awareness, mobile payments, etc.) The author also does a great job at pointing key usability and privacy issues. I strongly recommend this book.