M-Commerce Crash Course: The Technology Business of Next Generation Internet Services

By P. J. Louis and P.J. Louis

In this volume, P.J. Louis offers a technical insider's view of the Internet in its evolving mobile business incarnation, m-commerce. The author aims to take the mystery out of the Internet business... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0071369945
• ISBN13: 9780071369947
• Release Date: February 2001
• Publisher: McGraw-Hill Professional Publishing
• Length: 368 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"

Customer Reviews

Understanding the Internet Business World

A wealth of information about the Internet technological evolution packed into a concise but in-depth pocket reference manual. Technical journals, typically crafted in the tense and verse of the technical scholar, may inadvertently and unfortunately isolate the reader of business accumen. Mr. Louis has expertly combined cogent and salient information that clearly addresses the needs of the reader from either discipline. The conversational style holds the readers interest while delivering considerable technical content. As an interesting and pleasant introduction to "The Technology and Business of Next Generation Internet Services", I highly recommend this book to anyone attempting to enter into the new Internet Business world. As the library of related subject matter publications continues to evolve, this invaluable journal may well prove to be the de facto standard.

Understanding Wireless Access to The Internet

This book, like the title suggests, is an excellent crash course on the "next generation" Internet. It is not an engineering manual, although Chapters 5 and 6 give the reader (business executive) a fundamental idea of the technological complexities associated with accessing the Internet. WAP, iMode, CDMA, iDEN, etc., are all explained and discussed on a level that is useful for anyone seeking a better understanding of wireless access to the Internet and its impacts on e-commerce. Mr. Louis devotes an entire chapter to Customer Care and Revenue Assurance. This comprehensive review of customer issues enlightens and sensitizes the reader to the key elements and practices that could make the difference for survival in a most competitive environment. A must read for anyone interested in technology... the next generation!

Got to read it

This book is ideal for the Telecom executive involved with developing technology strategies and the associated implications that the technology platform has on enabling wireless Internet applications. It is also very helpful in providing a framework for identifying the critical issues associated with corporate development functions and developing service delivery models. The Portable consultant is the perfect sub-title for a book that focus on the "life cycle" activities-technical, managerial, operations-necessary for the business to build the initial operations plan(s) as it studies the implications created by the confluence of wireless, multimedia technologies and the Internet. It is a great reference book that is highly readable and concise. Rocco LaPenta COO JMS Worldwide, Inc.

Chronicle of M-Commerce - technology, business & consumer

The author clearly establishes the fundamentals of the technology and business basis for the current state of the telecommunications industry, both the traditional telco sector and the newer Internet sector. He then elaborates on the most recent activities in the Internet community, accurately highlighting the successes and shortcomings of this tumultuous industry. All the while drawing concrete analogies to the more readily accepted and familiar wireline services.The author's detailed understanding of E-Commerce, coupled with his experience in both the wireline and wireless industries is obvious as he parallels the evolution of E-Commerce to M-Commerce with the evolution of "plain old telephone service" to the "digital age" of telecom. These parallels serve as a warning sign to the potential pitfalls of the M-Commerce evolution, and challenge the reader to truly explore the opportunites, rather than following blindly - repeating the mistakes of the past.Finally, as a veteran of the telecommunications industry with well over a decade behind me (split evenly as a member of the carrier community and the vendor community), it is refreshing to see an author of a highly technical and business oriented book not loose sight of the "end goal" - the Customer. The author takes the time to point out that neither technology nor business issues drive the industry; the customers' needs and ultimate satisfaction are the true drivers, and anyone wishing to be successful in the M-Commerce arena must never loose sight of this fact.I have, and will continue, to recommend this book to anyone expressing a desire to truly understand the future of M-Commerce and its historical basis.

An excellent book for business professionals

The book is a crash course on the Internet. It provides the business professional with an understanding of the Internet and the new mobile Internet. Both Internet types are related. This is not an engineering text book but a book designed to provide the business reader with a foundation for understanding a technology. P. J. Louis de-mystifies the Internet and is able to describe the Internet business for what it is, another way of doing business. The failure of many Internet providers has been primarily one of solid business planning and execution, which has resulted in a loss of confidence from the financial markets.The ultra negative review given by one reviewer seems suspect. The reviewer obviously has not read the book and furthermore seems more intent on bashing McGraw-Hill. This same reviewer seems to be selling McKinsey or Pricewaterhouse reports. In fact, his credits indicate that he is an employee of Pricewaterhouse. I believe the term to best describe the negative review is "slamming."Mr. Louis' book is the first book on the mobile Internet space written specifically for the business trade. I found the book refreshing in its easy to read and conversational tones. Unlike the many technical books out there this book is the first to take an approachable stance on both the mobile Internet but also the wired Internet.