M-Business: The Race to Mobility

by Marcia Robinson, Dr Ravi Kalakota, Ravi Kalakota

The business world is silently undergoing yet another tectonic shift - from Web to mobile, or m-commerce. This title lays out the next generation of business models and the architecture of enterprise... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0071380787
• ISBN13: 9780071380782
• Release Date: September 2001
• Publisher: McGraw-Hill Companies
• Length: 302 Pages
• Weight: 1.39 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"

Customer Reviews

Nice Executive Overview of Mobile Applications

This book presents an excellent executive overview of the mobile applications landscape. The strength of the book is the unique perspective of extending "E-business" investments to the "M-business" -- mobile/multichannel -- environment. It presents the business side of mobile - CRM, SCM, Mobile Office and Mobile portals - without getting mired in the alphabet soup of 3G, GPRS, UMTS etc.

Insight into Mobile Enterprise Applications

The landscape of mobile enterprise applications is covered extremely well in this book. Unlike other books that talk primarily about consumer applications, the authors focus on leveraging existing investments in E-business and extending them into the mobile arena. Highly recommend this book if your company is beginning to think about Mobile Applications and next generation IT investments.

Great Overview of Mobile Area

I am a newbiew to the whole mobile world. I was intimidated by all the technical jargon that was being thrown around. This book helped cut through the fog and provide a business perspective of "why businesses should care?" and "what apps make sense". I highly recommend this book.

Eye opener

Before this book, I did not understand what all the hoopla on mobile commerce was about. I was getting lot of news on a daily basis on developments in the "m" space but it seemed like things were happening haphazardly. It was confusing. This book provided me with an unbelievable clarity. A must read.

Comprehensive Mobile Framework

I have read a lot of 2K-5K reports from various consulting/analysts firms. This book has the same info for 17 dollars. This book provides a very comprehensive mobile framework for consultants, managers, planners and entrepreneurs who are interested in developing enteprise oriented applications. The book is also aimed at Fortune 1000 looking to leverage on their "e-business" and ERP investments. I also checked out the authors companion site: ... . They have some additional stuff that is worth reading.