Luxury Marketing and Brand Strategy: Theory and Practice for a Changing World

By: Olsanová, Květa

This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.

• Format: Hardcover
• Language: English
• ISBN: 1032974338
• ISBN13: 9781032974330
• Release Date: September 2025
• Publisher: Taylor & Francis Group
• Length: 244 Pages
• Weight: 1.36 lbs.
• Dimensions: 0.6" x 6.7" x 9.6"