Luxury Marketing and Brand Strategy: Theory and Practice for a Changing World

By Gina Cook, Květa Olšanová, Marija Zlatić

This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.

• Format: Paperback
• Language: English
• ISBN: 1032973951
• ISBN13: 9781032973951
• Release Date: September 2025
• Publisher: Routledge
• Length: 244 Pages
• Weight: 0.93 lbs.
• Dimensions: 0.6" x 6.7" x 9.6"