Luxury and Fashion Marketing: The Global Perspective

By Satyendra Singh

Book Overview

The demand for luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet incorporates the regional subtle nuances into luxury and fashion marketing. This book examines the elements of luxury marketing that contribute to a superior luxury brand performance.

• Format: Paperback
• Language: English
• ISBN: 0367650835
• ISBN13: 9780367650834
• Release Date: August 2022
• Publisher: Routledge
• Length: 144 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"