Lubricant Marketing, Selling, and Key Account Management

By R. David Whitby

This book fills a need for a guide on the important commercial aspects of the lubricants business, offering valuable insights from an industry veteran. It answers questions and offers insights on how to effectively market and sell all types of lubricants, including automotive, industrial, mining, marine, agricultural, and aerospace, among others.

• Format: Hardcover
• Language: English
• ISBN: 1032331461
• ISBN13: 9781032331461
• Release Date: September 2022
• Publisher: CRC Press
• Length: 376 Pages
• Weight: 1.61 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"