Loyalty to Product Variants

By Jaywant Singh

Products in fast moving consumer goods categories come as different variants such as pack-sizes, pack-types, flavours, forms, formulae, etc. These variants are functionally highly differentiated from... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838346467
• ISBN13: 9783838346465
• Release Date: June 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 244 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"