Loyalty Scheme Enrolment And Privacy Issues

By Abdul-Razak Suleman

The use of loyalty schemes by businesses has become widespread today and this popularity has been accompanied by considerable enrolment in loyalty schemes by consumers. Though the assumption that... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659001899
• ISBN13: 9783659001895
• Release Date: June 2012
• Publisher: LAP Lambert Academic Publishing
• Length: 236 Pages
• Weight: 0.77 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"