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Loyalty Programs: The Complete Guide
Edition Description
Loyalty Programs: The Complete Guide (2nd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines a wide range of academic research, loyalty psychology, and industry expertise to deliver a comprehensive and global...
Edition Details
Format:Paperback
Language:English
ISBN:B0CHDLC42V
Format: Paperback
Condition:
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Loyalty Programs: The Complete Guide
Edition Description
Loyalty Programs: The Complete Guide is the most comprehensive book on loyalty program theory and practice available. Loyalty programs, when designed and executed correctly, can work to generate increased visits, spend, brand affinity, advocacy, retention...
Edition Details
Format:Paperback
Language:English
ISBN:0648353567
Format: Paperback
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