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Loyalty Programs: The Complete Guide (2nd Edition)
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Loyalty Programs: The Complete Guide (2nd Edition) 0645211540 Book Cover

Loyalty Programs: The Complete Guide (2nd Edition)

Edition Description

Loyalty Programs: The Complete Guide (2nd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines a wide range of academic research, loyalty psychology, and industry expertise to deliver a comprehensive and global...

Edition Details
Format:Paperback
Language:English
ISBN:0645211540
Format: Paperback
Condition:
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28.21
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List Price: $39.00
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