Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience

By Cristina Ziliani and Marco Ieva

In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management.

It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.

• Format: Hardcover
• Language: English
• ISBN: 1032510366
• ISBN13: 9781032510361
• Release Date: January 2025
• Publisher: Routledge
• Length: 322 Pages
• Weight: 1.38 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"