Loyalty in Indian Services Sector: A Relationship Model in Retail Banking

By Clement Sudhahar

Loyalty in service industry, remained elusive for many researchers, especially in Indian context. This book is a maiden attempt in India to unravel the factors behind the service loyalty framework... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639316134
• ISBN13: 9783639316131
• Release Date: January 2011
• Publisher: VDM Verlag
• Length: 248 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"