Low-Income Consumers as a Source of Innovation: Insights from Idea Competitions in Brazilian Low-Income Communities

By Aline Kramer and Aline Krämer

The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.

• Format: Paperback
• Language: English
• ISBN: 3658089296
• ISBN13: 9783658089290
• Release Date: March 2015
• Publisher: Springer Gabler
• Length: 364 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.9" x 5.8" x 8.3"