Low-Income Consumer Behaviour

By Ayantunji Gbadamosi

As marketing environment becomes more volatile in recent times, the need for businesses to have an in- depth understanding of how consumers react to marketing stimuli also becomes more compelling.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 383834992X
• ISBN13: 9783838349923
• Release Date: September 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 164 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"