Loving the World Appropriately: Persuasion and the Transformation of Subjectivity

By James L. Kastely and James L. Kastley

A revolutionary approach to rhetoric that asks why audiences need persuading.

What is persuasion? For some, it is the ideal alternative to violence. For others, persuasion is simply a neutral instrumentality--a valued source of soft power. Both positions rest on a fundamental belief: persuasion is a power that resides in a speaker acting on an audience. Loving the World Appropriately asks a different, more fundamental, question: why does an audience need persuasion? In shifting our focus, James Kastely delivers a provocative new history of rhetoric and philosophy, one that describes rhetoric as more than a matter of effective communication and recasts persuasion as a philosophical concern central to notions of human subjectivity. Ultimately, Kastely insists, persuasion enables us to love the world appropriately.

• Format: Hardcover
• Language: English
• ISBN: 0226822109
• ISBN13: 9780226822105
• Release Date: December 2022
• Publisher: University of Chicago Press
• Length: 264 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.9" x 6.0" x 9.1"