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"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become... Read Full Overview

Kevin Roberts' groundbreaking book "LOVEMARKS: THE FUTURE BEYOND BRANDS" injected a powerful dose of emotion into the world of advertising and marketing. Despite the extraordinary uptake of the concept, Roberts was determined to go one step further after receiving a provocative... Read Full Overview

Kevin Roberts passionately believes that love is the way forward for business. Here he recounts the journey from products to trademarks to brands - and the urgency of taking the next step - to Lovemarks. His argument is that brands, numbed by the assault of commodification and... Read Full Overview