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Business & Investing Books > Marketing & Sales Books > Lovemarks: The Future Beyond Brands
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Lovemarks 157687270X Book Cover

Lovemarks

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Language:English
ISBN:157687270X
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Lovemarks B0092I5EM0 Book Cover

Lovemarks

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"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become...

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Language:English
ISBN:B0092I5EM0
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Lovemarks: The Future Beyond Brands 1576872041 Book Cover

Lovemarks: The Future Beyond Brands

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Kevin Roberts passionately believes that love is the way forward for business. Here he recounts the journey from products to trademarks to brands - and the urgency of taking the next step - to Lovemarks. His argument is that brands, numbed by the assault of commodification and...

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ISBN:1576872041
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Lovemarks: el futuro más allá de las marcas (Sp... [Spanish] 8495787806 Book Cover

Lovemarks: el futuro más allá de las marcas (Sp... [Spanish]

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Language:Spanish
ISBN:8495787806
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Lovemarks: The Saatchi and Saatchi Designers' E... 1576873552 Book Cover

Lovemarks: The Saatchi and Saatchi Designers' E...

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Kevin Roberts' groundbreaking book "LOVEMARKS: THE FUTURE BEYOND BRANDS" injected a powerful dose of emotion into the world of advertising and marketing. Despite the extraordinary uptake of the concept, Roberts was determined to go one step further after receiving a provocative...

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Language:English
ISBN:1576873552
Format: Hardcover
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Lovemarks 1740454200 Book Cover

Lovemarks

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Format:Paperback
Language:English
ISBN:1740454200
Format: Paperback
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