Love + Fear: Mastering the Primal Motives of Buyers

by Shantini Munthree

Book Overview

Love + Fear Mastering the Primal Motives of Buyers shares a simple marketing framework that anyone can use, from an entrepreneur with a disruptive idea to the chief marketing officer of a Fortune 500 company.

Shantini Munthree, who has built and transformed leading brands throughout the world, cuts to the chase on brand positioning, explaining gaps in buyer behavior that have long frustrated marketers.

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• Format: Paperback
• Language: English
• ISBN: 1480871893
• ISBN13: 9781480871892
• Release Date: February 2019
• Publisher: Archway Publishing
• Length: 264 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"