Louis Vuitton Japan: The Building of Luxury

By Kyojiro Hata

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 2843236185
• ISBN13: 9782843236181
• Release Date: November 2004
• Publisher: Assouline
• Length: 135 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 6.5" x 8.5"

Customer Reviews

Interesting

One of the most interesting books on fashion I have ever read. Marketing, sales and business aspects on how the brand expanded in Japan told by an insider. Read it!

A lessons in intrenationalism.

This is a good read for anyone interested in Japanese culture. However, the real benefit of this book is that it gives a step by step layout for addressing marketing problems in Japan. Mr. Hata's solutions are clearly Japanese in origin but giving people good value and pride of ownership is good business anywhere, not just in Japan.

Finally, How Luxury Brands Work in Japan Demystified

This is a must read for all marketers who are interested in Japan and Asia market. Hata-san clearly and succinctively told a great story about how the enviable success of LV in Japan came about. The story is being told as is with an elegant writing style. Hata-san's own personality came through, what a gentleman and a great leader! A great, easy read. All the self-professed marketing gurus who write those fancy, incomprehensible books, take note here! This book does not preach..it explains. The only regret is that I wish there were more pictures. Arigato-gozaimasu Hata-san.