Loose-Leaf for Entrepreneurship: The Art, Science, and Process for Success

By Garry Bruton and Charles Bamford

Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture: The Art of turning an entrepreneurial venture into a success. The Science of practice as the heart of starting and running a successful entrepreneurial venture. The Process that tie these two areas together into a coherent and organized business. With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.

• Format: Loose Leaf
• Language: English
• ISBN: 126407123X
• ISBN13: 9781264071234
• Release Date: February 2021
• Publisher: McGraw-Hill Companies
• Length: 368 Pages
• Weight: 1.50 lbs.
• Grade Range: Postsecondary