Loose Leaf for Digital Marketing: 2025 Release

By Raj Sachdev

Digital Marketing is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to "do digital marketing".


Relevant chapters designed to engage students through "Thinking about Global Digital Marketing", "Legal and Ethical Issues", "Privacy and Security Considerations" and "Value Creation".


Designed to support multiple teaching formats through McGraw Hill's Connect with personalized reading experience of SmartBook, variety of test bank questions to reinforce application and Application-Based Activities to challenge critical thinking and problem-solving skills in real-world scenarios.

• Format: Loose Leaf
• Language: English
• ISBN: 1265447632
• ISBN13: 9781265447632
• Release Date: May 2025
• Publisher: McGraw-Hill Companies
• Length: 496 Pages
• Grade Range: Postsecondary