Made from Scratch: The Legendary Success Story of Texas Roadhouse

by Kent Taylor

Book Overview

From the founder and CEO Kent Taylor, the incredible long-shot success story of Texas Roadhouse, where crazy works.

In Long Shot, the late business maverick Kent Taylor tells the legendary story of Texas Roadhouse and in the process reveals his recipe for success: embracing unorthodox--some might say crazy--business practices. Because isn't it a little crazy for a national company to do almost no advertising? Is it lunacy to give...

• Format: Hardcover
• Language: English
• ISBN: 1982185708
• ISBN13: 9781982185701
• Release Date: August 2021
• Publisher: Simon & Schuster
• Length: 320 Pages
• Weight: 1.13 lbs.
• Dimensions: 1.2" x 6.3" x 9.2"