Logopower: Creating World-Class Logos and Effective Identities

By David E. Carter

Opening with an extensive redesign project for the "Mythical Corporation", this terrific instructional then offers a complete manual of graphic standards, accompanied by a CD-ROM with more than 350... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0823066037
• ISBN13: 9780823066032
• Release Date: January 1998
• Publisher: Watson-Guptill Pubns
• Length: 192 Pages
• Weight: 1.90 lbs.
• Dimensions: 11.5" x 0.5" x 8.8"

Customer Reviews

Perfect starting point in logo development

I want to warn you beforehand - this looks like a cheesy book. I really diidn't pay attention to it (even though it's in my library) until I had lent a bunch of my logo resources to my best friend who was designing a business card for a client. She called me and went on and on about how much she loved Logo Power and how she never knew how she lived w/o the CD, etc. I didn't even know what book she was talking about until she returned everything and I was thinking, "this book?" I finally sat down and realized what it offered, and basically, it's a world of convenience. It is not the most impressive looking volume - even the cover is lame in my opinion - and there's not much excuse for a book on logos to look like doggy doo - but for some reason, the author had one person do the artwork on the CD and another person do the cover art. It hasn't gotten rave reviews - probably because the cover and content aren't exciting like most other books of the genre - this is like the office supply store for a corporate identity model. You don't run an office without pens, pencils, paperclips, etc... and even though the supplies are hardly all your office is made of, it's hard to run a productive office w/o supplies. If you're a freelancer and you need to develop logos, this is a book that needs to be in your reference library. It includes a CD-ROM for Mac & Windows that has templates to help you create a corporate identity manual - an essential element in a complete logo creation package for yourself or a client. The references are generic and no samples of real working logos exist, this is a how-to manual and it is right on the money. An excellent resource that no designer should be without.

I didn't even read the whole thing, and it helped me succeed

This book gives very useful information on logos and how they would work to help your business. It explains to you that some logos may help you to succeed, while others do not promote your business at all. Even the way this book was written was very interesting. (I even like this better than my favorite fiction books). This book is a very helpful tool, and I believe every business owner should have one around.