Logo Savvy: Top Brand-Design Firms Share Their Naming and Identity Strategies

by Perry Chua and Dann Ilicic

Book Overview

After the business plan, the next step for any new company is choosing a name and designing a logo. 'Logo Savvy' helps readers understand how to define the right approach and achieve an innovative and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1592535070
• ISBN13: 9781592535071
• Release Date: October 2008
• Publisher: Rockport Publishers
• Length: 191 Pages
• Weight: 1.60 lbs.
• Dimensions: 0.6" x 9.3" x 9.3"