Logo, Font & Lettering Bible: A Comprehensive Guide to the Design, Construction and Usage of Alphabets and Symbols

by Leslie Cabarga

Book Overview

Put the power to design logos and type in your own hands Why be a designer who must rely upon preexisting typefaces and clip art when you can become the kind of designer who creates logos, fonts and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1581804369
• ISBN13: 9781581804362
• Release Date: March 2004
• Publisher: How Design Books
• Length: 240 Pages
• Weight: 2.75 lbs.
• Dimensions: 1.0" x 8.6" x 11.1"

Customer Reviews

An excellent book about logos and typography

As a college instructor who teaches a variety of graphic design classes, I am always on the outlook for another book for inspiration and supplemental material for lectures. I have quite a decent number of books about typography in my personal library, but since getting a copy of Cabarga's book, I would count it as the best of the best. I am enthralled that I have found some good background on what exactly goes into designing fonts and lettering by hand. I also found the information about Fontographer extremely helpful. I would recommend this title to designers and design students and instructors.

Five Stars and more...

I predict the Logo Font & Lettering Bible: A Comprehensive Guide to the Design, Construction and Usage of Alphabets and Symbols by Leslie Cabarga will become a classic for the graphic artist, designer and signer.The publisher is hyping this book as a Logo book. Their pitch says: "This book-a hands-on guide to the entire logo-making process-combines an enjoyable visual approach with extensive, industry-tested information." And all that's true. However I wonder if the writers for How Design Books have ever done lettering or desinged a logo. I don't think so by the level of excitement in their releases.No, this is not all together about just logos, fonts and lettering; this is about the very soul of an art, a design discipline, and a fine craft. This is about the way creative people think and react to visual stimuli. This is about the most visually exciting and inspiring book for graphic designers to come along in long, long time. In fact, I cannot remember any that really come close.BRAVO, Leslie, my JMU Typography students will LOVE this one -- and I know it's one they'll really use just because it's so much fun!If you don't buy this book, you'll be missing something very important.Fred Showker, Design-Bookshelf.com

An excellent work

I normally don't buy many books dealing with art but the title caught my eye. This book is excellent. I've been a typographer and letterer for over half my life and I wish I had something like this 20 years ago. It covers many aspects of good logo design as well as using and modifying a font for a design. In my opinion the best part is when Mr. Cabarga goes into some detail about designing and creating your own font. This is an idea that I have been toying with for sometime and now that I have read this book I have a lot of ideas on how to get started. I couldn't recommend this book enough.

A Really Wonderful Type Book

I'm a typography nut and a college design instructor. I love older, more traditional approaches to typography and am always wary of many newer books that think of type as the simple digital byproduct of computer keystrokes. Here's a book that makes the important connection between real typography and the digital world.Once you get past the awful cover of this otherwise incredible book, you'll find an exploration of type and letterforms that draws from history and explores numerous aspects of type in a whimsical and entertaining way. This is one of those rare books that lets the design talk about design and shows good and bad examples as well as successful rule-breaking. The tone is light and entertaining, and the author doesn't prattle on with formal, intellectual approaches. The book covers how to see type, how to work with type, how to create type, what is (and isn't) a logo, and also shares works by great typographers like Michael Doret and others.While typography is not on everyone's list of most entertaining subjects, this book is as fun as it is educational. I'm recommending it to all my students at the Art Institute and can't see how any designer would fail to both enjoy it and benefit from it. If you buy one type book, this is the one.

Inspiring & Educational

I bought this book immediately after seeing it! It is one of the best books I have seen on Logos & lettering because not only does it illustrate logos, but he tells you why it works or doesn't. This book delves into creating your own type and explains how to do it, using Illustrator or Fontographer. I am in a typography class now and this book will certainly help me finish the semester and in my career as a graphic artist. If you only buy one book on logo design--this is it!