Location, Location, Location - Analyzing the Retail Environment

By Ken Jones and Jim Jones, Ken; Simmons

Book Overview

No Synopsis Available.

• Format: Paperback
• ISBN: 0176034927
• ISBN13: 9780176034924
• Release Date: January 1991
• Publisher: Nelson Canada
• Weight: 1.38 lbs.

Customer Reviews

Location and Geomarketing

There is not enough literature for geomarketing. This book have excelent material to apply in class. Since explanations about geographical theory, as Christaller and the like. But the authors have not forgotten modern models like location allocation. The book also show some about aglomeration economy and several issues from geographical bussines; the problem of auto correlation in gegraphical regressions, correspondance analisys to construct profile customer, etc. Good examples. Good biography.