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Location-Based Advertising Im Kontext Von Big Data: Determinanten Der Konsumentenakzeptanz
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Location-Based Advertising Im Kontext Von Big D... [German] 3658134453 Book Cover

Location-Based Advertising Im Kontext Von Big D... [German]

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Edition Description

Big Data und Kundenakzeptanz im Spannungsfeld.- Determinanten der Konsumentenakzeptanz von LBA und deren Einfluss auf Privatsph?re-Bedenken als zentrale Forschungsl?cke.- Akzeptanzfaktoren von Location-based Advertising.- Empirische Analyse der Wirkung der Determinanten der...

Edition Details
Format:Paperback
Language:German
ISBN:3658134453
Format: Paperback
Condition:
$
74.99
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