Location and Personalisation: Delivering Online and Mobility Services

By D. Ralph & S. Searby

The world is charging towards the new network technologies of broadband and 3G, and new application technologies face the challenge of where they can be used. This book takes a pragmatic look at two particular application technologies - location and personalisation - and presents an understanding of the technical and business impact of these technologies. With a combination of overview papers, detailed technical case studies and a deep understanding of actual implementatio of these services within a telecommunications environment, this book will help those wishing to deliver improved services based on these capabilities. Other key topics covered include CRM and content management.

• Format: Hardcover
• Language: English
• ISBN: 0863413382
• ISBN13: 9780863413384
• Release Date: November 2003
• Publisher: Institution of Engineering & Technology
• Length: 240 Pages
• Weight: 1.14 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"