Local Internet Marketing Guide For Business Owners: Stop wasting your marketing budget on expensive traditional marketing Engage your customer online to Get Them In The Store!

By: Erick Kirks

Learn how to effectively market your local business online by following proven strategies used by a successful internet marketing expert with over 14 years of experience. Topics include: Local Internet Marketing - how to become an authority in your market area Social Media Marketing - it really does work (when done for the right reasons) Mobile Marketing - have you looked around lately? Everyone is on their phones! Online Reviews - you can control your online reputation, and bad reviews aren't all "bad" Online Videos - don't let being camera-shy keep you from using online video to your advantage Email Marketing - how to collect contact info from your existing customers & get them back in Press Release Marketing - putting yourself in the news to build your local brand awareness Paid Advertising - paying for clicks works fast and gets results when done properly As a small business owner you often get bombarded daily with sales offers for all kinds of products and services, all of which are positioned to help you grow your business, save money or save time. One of the most pressing challenges is to know where to allocate your marketing budget to get the most ROI. As with many aspects of running a business, the internet has changed the game and continues to redefine how business is done. With regards to marketing, nothing has been more impactful on how to operate a small business than the internet. The Local Internet Marketing Guide for Small Businesses was created in 2013 to provide a launching pad for owners to ignore the noise about the latest shiny software, service tool or social media site you need to be on. There are fundamental actions that should be taken by every local business - actions that matter - and this book helps define them so the owner (you) can take action or hire a reputable company to perform for you. Too often owners refer to what they are familiar with - traditional "offline" advertising and marketing methods like TV, radio, direct mail, Yellow Pages ads, etc. While in many instances these are viable, they are not always the most cost effective or lucrative choices. Arm yourself with the knowledge to be able to confidently find a reputable consultant or marketing firm to help you achieve success by attracting your target audience in your market where they are - online!

• Format: Paperback
• Language: English
• ISBN: 1482731886
• ISBN13: 9781482731880
• Release Date: March 2013
• Publisher: CreateSpace Independent Publishing Platform
• Length: 72 Pages
• Weight: 0.35 lbs.
• Dimensions: 9.0" x 0.2" x 6.0"