Lobbying for Social Change

By Willard C. Richan and Morris Talpalar

Book Overview

This step-by-step guide to lobbying covers it all--from the basics for beginners to specific techniques for experienced lobbyists. Here are some of the things you'll learn to do: assess your political resources; set an agenda for action; understand whom to lobby and how to gauge their power, motivation, and ability; use evidence to make your case; work directly with policymakers; testify in a public hearing; use the mass media; and take direct action. This edition provides updated case material, expanded coverage of electronic media, and two new chapters; one focusing on direct action for fundamental change, and the other presenting a case history of a grassroots lobbying campaign.

• Format: Paperback
• Language: English
• ISBN: 0789031663
• ISBN13: 9780789031662
• Release Date: November 2006
• Publisher: Routledge
• Length: 316 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.3" x 8.4"

Customer Reviews

Expensive, but completely worth it.

This book was required reading for a class I took, and probably one of the best I've read in the course of pursuing my degree. If you've ever needed to try to change anything in your community, this is the bible. It's very clear and easy to read and very, very helpful. Highly recommended!