Joseph W. Jordan, Senior Vice-President, Behavioral Finance Strategies at Metlife and a life insurance industry veteran, is well known for his speeches and advocacy programs that inspire financial professionals arount the world. Now, he's written a book, "Living a Life of Significance," that builds on his work as a though leader in behavorial finance, client-centric tools, ethical selling and client advocacy. "Living a Life of Significance" chronicles Joe's professional experiences and the lessons he learned in his long career. While the book is Jordan's story, it's less about him and more about you. It's about the reader's journey - a reaffirmation of the value financial advisors have and the incredible impact they have on their clients, their loved ones, and on legacy. Stories are mixed in from others who come to the same conclusions about this profession. The book was written with the intent to help eveyone in the financial services business come to the realizations of self-worth, that they are all heroes and that it's not just about the commissions. It's a must-read for anyone who works or is interested in a career in the financial industry.
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