Listen First!: Turning Social Media Conversations Into Business Advantage

by Stephen D. Rappaport

Book Overview

LISTEN FIRST

Shhh... Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers--what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do...

• Format: Hardcover
• Language: English
• ISBN: 0470935510
• ISBN13: 9780470935514
• Release Date: March 2011
• Publisher: Wiley
• Length: 320 Pages
• Weight: 1.20 lbs.
• Dimensions: 1.1" x 6.3" x 9.2"