Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning and targeting new/emerging markets. This book, written by an experienced practitioner in the sector, examines how luxury has grown and what the future?holds for it. The results of a recent study show that brands classed as luxury enjoy greater resistance in stagnant markets and are actually growing in emerging markets (such as China and India). This book examines the distinguishing features of a luxury brand and the positioning strategies of leading companies. It looks at the implications of environmental issues and how luxury companies are cleverly incorporating that into their brands. The book provides important management and marketing lessons for companies from all sectors.
I really love this book and have owned it since it first came out. True, Linux has become more complex since the book was written, but if youy can understand the things in this book, you can easily be productive in any modern linux. I am glad I bought it. I think everyone should have a copy especially if they are on a dial-up account and cannot get the HOWTO's in an easy manner.
A right-hand book.
Published by Thriftbooks.com User , 25 years ago
This book is awesome! Nearly everything in one place. Usually I buy other books to learn a subject and, once learned, use this book as a very handy reference. Often, however, I find myself lerning a subject directly from this book. It's so complete!
Techie info that actually seducess the reader!
Published by Thriftbooks.com User , 25 years ago
When began looking for Linux OS systems information I expected to be bogged down in the same dull witted text-book writing style I was used to reading in college. This book actually seduces the reader with usefull information and online references that pick up where the authors leave off. I have to force myself to put it down. The seemless flow of usefull information that I rarely gleen from technicians would answer questions as I thought them up. This is a bible of answers to the questions technicians I've spoken to try not to answer.
Complete
Published by Thriftbooks.com User , 25 years ago
Linux Complete is a great reference. I am impressed how there is a small general idea for the chapter, and then it goes into detail about any situation you could ever run into. This book is not for beginners or computer illiterate people, but neither is Linux.
Most bang for the buck PERIOD!
Published by Thriftbooks.com User , 26 years ago
This book contains more accurate and thorough information than similar books at more than twice its price. For less than twenty bucks it is a steal!! What are you waiting for? Buy it!
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