Linking Into Sales: Using LinkedIn to Support the Sales Cycle

By Martin Brossman and Greg Hyer

Any sales professional or business with a commitment to building trust with their customer, knows that your customer wants to know more about you before they trust you with their money. Using the web, customers want to pre-screen the individuals they are working with and expect you to come pre-educated in understanding their business, market and the decision makers. With the cost of interruption-advertising requiring more dollars to get the customers attention, effective business networking is of greater importance than ever before. Professional networking tools, like LinkedIn, can give you a competitive edge when used effectively. LinkedIn, with more than 180 million business professional networking at a global level, gives the sales professional a true advantage both by letting the customer learn more about them and they learning more about the customer. By using the concept of pre-screening as a sales tool, your first meeting in-person can be as effective as your second or third. Using Linkedin to support the sales cycle is absolutely critical for today sales professional. Today's sales professional must be transparent and authentic when presenting themselves online. Now, more than ever, they are a brand ambassador for the company that they represent. This means their online presence must be credible and authentic at all times. This book provides you insights into using LinkedIn to support your sales cycle as well as helps you put together a credible and professional appearance through various lessons designed to build trust.

• Format: Paperback
• Language: English
• ISBN: 1453810250
• ISBN13: 9781453810255
• Release Date: December 2010
• Publisher: CreateSpace Independent Publishing Platform
• Length: 122 Pages
• Weight: 0.70 lbs.
• Dimensions: 10.0" x 0.3" x 8.0"