1. Introduction .................................................................................................................1 1.1 Aim and scope........................................................................................................2 1.2 Material ..................................................................................................................2 1.3 Method ...................................................................................................................32. Theoretical Background .............................................................................................3 2.1 The Generic Man...................................................................................................4 2.2 Non-parallel Structure ...........................................................................................52.2.1 Titles.............................................................................................................6 2.3 Ideals for Men and Women....................................................................................7 2.4 Linguistic Sexism in Fairy Tales...........................................................................8 2.5 The Mermaid .........................................................................................................102.6 Film: The New Media of Story-telling..................................................................11 2.6.1 Presentation of the Three Mermaid Movies...............................................12 2.6.2 Disney.........................................................................................................143. Analysis and Discussion.............................................................................................. 16 3.1 The Non-parallel Structure of Merfolk ............................................................... 16 3.2 The Generic Mermaid ......................................................................................... 173.3 The Human Ideals for Men and Women............................................................. 24 3.3.1 Fishified Language, Same Values.............................................................. 24 3.3.2 Linguistic Misinterpretation of Human Values.......................................... 26 3.3.3 Learn How to Become a Woman ............................................................... 274. Conclusion.................................................................................................................... 31
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