Lightning Strategies for Innovation

By Willard L. Zangwill

To be successful in today's market, companies can no longer leave product innovation to chance, but must carefully plan and manage it. The author investigated over 50 of the world's leading firms to... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 002935675X
• ISBN13: 9780029356753
• Release Date: November 1992
• Publisher: Free Press
• Length: 359 Pages
• Weight: 1.55 lbs.
• Dimensions: 9.6" x 1.3" x 6.5"