Lightning Strategies for Innovation: How the World's Best Firms Create New Products

By William I. Zangwill

Willard Zangwill's study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target pricings, and more--in order to influence and promote the innovative process.

• Format: Paperback
• Language: English
• ISBN: 0684863979
• ISBN13: 9780684863979
• Release Date: October 1998
• Publisher: Free Press
• Length: 380 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"