Lifestyle Segmentation

By Veronika Jadczaková

With rising complexity of products, and thereby a need to target the product relevant segment a new concept, termed as psychographics, has evolved. Psychographics is believed to visualize segments... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3843359415
• ISBN13: 9783843359412
• Release Date: October 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 76 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"