Lifestyle Market Segmentation

by Ronald D. Michman

Book Overview

As businesses have grown to realize that the success of operations is more and more dependent upon an adequate knowledge of consumer behavior, the importance of lifestyle market segmentation has increased steadily. In this volume, Ronald Michman shows how social and cultural changes in group dynamics and purchasing influences can be used in making lifestyle marketing decisions. Working from a management-oriented perspective, Michman describes the...

• Format: Hardcover
• Language: English
• ISBN: 0275931595
• ISBN13: 9780275931599
• Release Date: April 1991
• Publisher: Praeger
• Length: 232 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"