His name has become a legend. Many aspects of his life have been offered as fact, all from the legend. No, he did not use sails from ships to make his famous pants. Now, there is new information about his childhood, his early years, and his coming to San Francisco. New research also found that it took twenty years of hard work developing his business before the introduction of those sturdy work overalls that are now know as blue jeans, and it wasn't his idea. This story is about Levi Strauss, his childhood, his family, why his family decided to emigrate to New York, his family's support, and how he really built Levi Strauss & Co.
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