Leveraging the Enterprise Brand Resonance Values

By BABA GNANAKUMAR

The research aims to identify the effectiveness of leveraging the brand equity strategies based on interactive effects of three factors: degree of complementarities between the brand building through... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838320867
• ISBN13: 9783838320861
• Release Date: November 2009
• Publisher: LAP Lambert Academic Publishing
• Length: 180 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"